Guy Rocourt, co-founder and chief product officer of Papa & Barkley, is a stalwart innovator in the cannabis industry known for his effective wellness products and ongoing commitment to pushing the sector forward. From a potent topical salve that birthed the Papa & Barkley brand, to introducing an award-winning line of “living extracts” and a forthcoming edible range, Rocourt is driven by an unwavering dedication to quality and efficacy. Despite the brand’s success, Rocourt remains focused on his mission to “unlock the power of the plant to improve people’s lives,” embracing the values of the cannabis community and championing sustainable, sun-grown cannabis from environmentally-friendly family farms.